Expensive Cosmetics – Worth The Money?
Humans have been using some sort of cosmetics and facial decorations for eons. Ancient man not only painted his face to signify his status in a tribe, he would add permanent scarring to add to the effect. Amazon Indians still use various forms of face painting for the same reason.
Throughout the centuries even men have used some type cosmetics. During the time of Louis XIV, all wealthy men in society wore powdered wigs, rouge on their cheeks, and dried ochre on their lips. Their wives even figured out how mix some fairly good quality foundations and moisturizers using what amounted to household ingredients: animal fats, paint and dried vegetables. These early cosmetics could actually be the first “all natural” products on the market!
In the early part of the 20th century, cosmetics became popular purchases at the corner drug store. Up till then, cosmetics had never been mass produced. It took the new movie industry to make that possible. Rich, poor, beautiful, and plain all ran to the new make up counters to see and to buy. Suddenly even the average housewife had a supply of lipsticks and eyebrow pencils and eye shadows.
It took the new color movies to give a real boost to the cosmetics industry, however. Suddenly we could see what made our favorite movie starlets so gorgeous, and it was rarely natural beauty! Once women could see the black mascaras and red lipsticks and dark eyebrow pencils, everyone ran out to buy the same things to look just like Greta Garbo and Elizabeth Taylor.
New names in cosmetics were all over. Even the drug stores brought their makeup from in back to out front, with prominent displays for all to see. Big names like Estee Lauder quickly became mainstays in large department stores that realized that mega amounts of first floor space needed to be devoted entirely to high end cosmetic lines.
With the newly established likes of Estee Lauder and Lancome, women quickly started to think: Is this worth the money? Should I spend $10 on a lipstick when I can go to the drugstore and buy one for $1. 50? Although the large names still were able to keep some market share, many women would reserve this type of spending for special occasions.
Ingredients might be different, but are they really better? When the original cosmetic companies are still selling exclusively in drug stores and mass merchandisers, there’s no wonder that some women are reducing their high end expenditures at the fancy counters and heading back to the drug store to buy what they need at lower prices and excellent quality.
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